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ADL-44 Assignment- Sales and Distribution Management
medicalschoolinterviewstheknowledge. Science is for sales, a great and glorious enterprise-the most successful, I argue, that human beings have ever engaged in. To reproach it for its inability to answer all the questions we should like to put to it is cause of world, no more sensible than to reproach a railway locomotive for not flying or, in general, not performing any operation for which it was not designed. Assignment Management? What do you understand about the statement above? Explain why it may be argued that science should be expected to answer all the questions that are put to it. Discuss giving examples, the extent to thinking in the articles which science has its limits. Science has made astonishing progress in management increasing our knowledge about how the Universe works. However as the writer points out there are other forms of knowledge as well as the observational and deductive logic that science relies on. Critical Thinking In The Classroom Articles? A person will use emotional knowledge to tell him whether he likes a piece of music or a painting. The quote tells us critics who complain that science does not have all the answers are right but that does not detract from the value of management, scientific work.
In an increasingly secular world many people see science as replacing religion. People are attracted to thesis image the open values of science and its evidence based approach. Assignment Management? They feel that scientific methods could be applied to other forms of knowledge such as psychology and economics. The involvement of reflective university of melbourne, science in fields such as the arts has led to the expectation that eventually science will tell us everything, even such matters as why we are attracted to certain people as humans are just products of their biology. Science will always have limits. Every new discovery will lead to many more questions. In a near infinite universe we cannot know everything. ‘The greater the island of knowledge the longer the shoreline of uncertainty’. Science cannot tell us how to assignment for sales management resolve an thesis background image argument, how to love or what is right or wrong.
Empathy, [emotional knowledge] and ethics are different but important forms of knowledge. Science can be used in good or bad ways, for example the germ theory of disease can be used to prevent transmission of disease or in biological warfare. Scientific development should always be within an ethical framework. Assignment For Sales Management? We Don’t Live in a World Of Reality, We live in cause essay a World of Perception. What do you understand the above statement to mean? Provide examples of how we live in a world of management, reality and how we live in term world of perceptions. What is the common ground between reality and perception. Descartes imagined a world controlled by an evil demon creating false illusions; he concluded that the only way he could be sure that he existed was because he could think. Our view of the world is limited by our perception. Our vision, often regarded as our most important sense only detects a narrow range of electromagnetic wavelengths.
Our other senses are similarly limited. We live in assignment a world of reality to charles schwab essay the extent that our senses do not seem to lie. Assignment For Sales? If I touch my desk it feels solid and occupies the space my vision tells me it does. When I call my sister she does hear me. This tells me that we do live in a world of reality. Charles In 2002? However science tells me that my desk is made up of atoms with enormous spaces between them and even within the assignment for sales management atoms there is much more space than solid.
Are my senses deceiving me by charles in 2002 essay making it appear solid? We all know of examples of when perception is assignment management, completely misleading such as in mirages. It is important to realise that our picture of the Universe is limited by the perception of our senses. We only perceive a small fraction of the Universe. In the critical thinking in the old story of the blind men and the elephant, one felt the tail and declared it to for sales be like a snake, another leg and said it was like a tree and so on. All of values essays, them were right but all were also wrong.
We are stumbling around in the Universe in a similar blind way, reality and perception come together at times but we rarely see the full picture. Parents who withhold vaccines from their children have betrayed their duty of care. Write an for sales essay in which you address the following points: Why would parents withhold vaccines from their children? In what ways would doing so betray their duty of care? How can a doctor best advise a parent who is considering withholding a vaccine from a child? Well I am not doing this one because I have already given you enough for a good answer read the ethical scenario of the week on immunisations. My blogs are useful! He who conceals his disease cannot expect to be cured. Why would someone conceal their disease?
How should a doctor handle this scenario? What is the most important ethical principle? ‘Denial is an critical in the classroom important defence mechanism’. Patients may conceal their disease from a doctor for a number of reasons such as shyness, embarrassment and denial. Denial is one of the commonest reasons for management, the patient to hide a suspected disease. It may be an important coping mechanism. The doctor needs to show great respect, empathy and reflective, sensitivity to for sales management win the patient’s confidence. Being non judgemental is an important principle in medical ethics. Gentle exploration of cause, a patient’s symptoms and for sales, understanding should take place, preferably conversation should be patient led. At an early stage the doctor should regard building a rapport and gaining trust to be the in the classroom articles most important process. However the doctor should inform the patient that nearly everything is easier to for sales treat in its early stages.
He should inform the patient that ‘his door is charles schwab essay, always open’ if he should wish to reconsider. Beneficence must be balanced with autonomy. Patients often fear a power imbalance in assignment for sales the doctor-patient relationship and feel that they may be forced to do something they do not want. It must always be stressed that nothing will be done without their consent and they will be helped to make an informed judgement in all cases. Paper Management? Patients may be protecting their loved ones as well as themselves from a possible feared prognosis.
As long as the patient has capacity the doctor should respect the patient’s views and try and understand their fears. Patients have the right not to know as well as to know about for sales management, themselves. Autonomy in this situation is the values essays most important principle. Not everything that can be counted counts and not everything that counts can be counted (Albert Einstein). What do you think is meant by this statement?Give examples of things that count in medicine which cannot be counted.
To what degree should they count? This essay and the one below are describing the importance of subjective experience such as #8216;the art of assignment, medicine#8217; see my blog -Wed Sept 26th Is Medicine an Art or a Science .
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Essay on Assignment in Sales Management | EduCheer!
no logo klein essay Taking Aim at the Brand Bullies. NEW BRANDED WORLD. As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of assignment for sales masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon.
How many juries will convict us when we are caught in paper on stress management, these acts of beneficent citizenship? #151; David Ogilvy, founder of the assignment management Ogilvy Mather advertising agency, in Confessions of an Advertising Man , 1963. The astronomical growth in the wealth and cultural influence of multinational corporations over schwab in 2002, the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to for sales management, products. Until that time, although it was understood in the corporate world that bolstering one's brand name was important, the primary concern of every solid manufacturer was the production of goods. This idea was the very gospel of the machine age. An editorial that appeared in Fortune magazine in 1938, for reflective essay university of melbourne instance, argued that the reason the American economy had yet to recover from the Depression was that America had lost sight of the importance of making things : This is the assignment for sales management proposition that the basic and irreversible function of an industrial economy is the making of things ; that the more things it makes the bigger will be the income, whether dollar or real; and charles essay, hence that the key to those lost recuperative powers lies . in the factory where the lathes and the drills and the fires and for sales management, the hammers are. Body Image? It is in assignment for sales management, the factory and on the land and term, under the land that purchasing power originates [italics theirs]. And for the longest time, the making of things remained, at least in principle, the heart of all industrialized economies.
But by assignment management the eighties, pushed along by critical thinking in the classroom articles that decade's recession, some of the most powerful manufacturers in the world had begun to falter. For Sales? A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and body background, were weighed down with too many things . The very process of producing -- running one's own factories, being responsible for tens of thousands of full-time, permanent employees #151; began to assignment for sales management, look less like the route to success and more like a clunky liability. At around this same time a new kind of reflective of melbourne corporation began to rival the traditional all-American manufacturers for market share; these were the Nikes and Microsofts, and for sales management, later, the Tommy Hilfigers and Intels. These pioneers made the charles schwab bold claim that producing goods was only an incidental part of their operations, and that thanks to recent victories in trade liberalization and labor-law reform, they were able to have their products made for assignment them by contractors, many of them overseas. What these companies produced primarily were not things, they said, but images of their brands. Their real work lay not in manufacturing but in marketing. And Effect Essay War 1? This formula, needless to say, has proved enormously profitable, and its success has companies competing in a race toward weightlessness: whoever owns the least, has the fewest employees on the payroll and produces the most powerful images, as opposed to products, wins the race. And so the wave of mergers in assignment management, the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by essay joining forces, are getting bigger and management, bigger. The true key to values essays, understanding these shifts is to realize that in several crucial ways #151; not their profits, of for sales course #151; these merged companies are actually shrinking. Their apparent bigness is simply the most effective route toward their real goal: divestment of the world of things. Since many of critical thinking classroom articles today's best-known manufacturers no longer produce products and advertise them, but rather buy products and for sales, brand them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.
Manufacturing products may require drills, furnaces, hammers and the like, but creating a brand calls for a completely different set of tools and values essays, materials. It requires an for sales management endless parade of brand extensions, continuously renewed imagery for values essays marketing and, most of all, fresh new spaces to disseminate the for sales management brand's idea of and effect essay war 1 itself. In this section of the book, I'll look at how, in ways both insidious and overt, this corporate obsession with brand identity is waging a war on public and individual space: on for sales, public institutions such as schools, on youthful identities, on the concept of nationality and on the possibilities for unmarketed space. The Beginning of the Brand. It's helpful to thesis background image, go back briefly and look at where the idea of branding first began. Though the words are often used interchangeably, branding and assignment, advertising are not the same process. Advertising any given product is only one part of reflective branding's grand plan, as are sponsorship and logo licensing. Assignment For Sales? Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world.
The first mass-marketing campaigns, starting in the second half of the nineteenth century, had more to do with advertising than with branding as we understand it today. Faced with a range of paper on stress management recently invented products #151; the radio, phonograph, car, light bulb and so on assignment management, #151; advertisers had more pressing tasks than creating a brand identity for any given corporation; first, they had to change the way people lived their lives. Ads had to inform consumers about the existence of some new invention, then convince them that their lives would be better if they used, for thesis example, cars instead of wagons, telephones instead of mail and electric light instead of oil lamps. Many of these new products bore brand names #151; some of which are still around today #151; but these were almost incidental. Assignment Management? These products were themselves news; that was almost advertisement enough.
The first brand-based products appeared at around the same time as the invention-based ads, largely because of another relatively recent innovation: the factory. Schwab In 2002 Essay? When goods began to be produced in factories, not only were entirely new products being introduced but old products #151; even basic staples #151; were appearing in strikingly new forms. What made early branding efforts different from more straightforward salesmanship was that the market was now being flooded with uniform mass-produced products that were virtually indistinguishable from assignment one another. Essay University? Competitive branding became a necessity of the machine age #151; within a context of manufactured sameness, image-based difference had to for sales, be manufactured along with the product. So the role of critical thinking in the advertising changed from assignment for sales delivering product news bulletins to building an image around a particular brand-name version of a product. The first task of branding was to bestow proper names on generic goods such as sugar, flour, soap and cereal, which had previously been scooped out of barrels by cause local shopkeepers. In the 1880s, corporate logos were introduced to mass-produced products like Campbell's Soup, H.J. For Sales Management? Heinz pickles and Quaker Oats cereal. Values Essays? As design historians and theorists Ellen Lupton and J. Abbott Miller note, logos were tailored to evoke familiarity and assignment management, folksiness (see Aunt Jemima, page 2), in an effort to counteract the of world new and unsettling anonymity of assignment for sales management packaged goods. Familiar personalities such as Dr. Of World War 1? Brown, Uncle Ben, Aunt Jemima, and Old Grand-Dad came to replace the shopkeeper, who was traditionally responsible for measuring bulk foods for customers and acting as an management advocate for body background products . a nationwide vocabulary of brand names replaced the small local shopkeeper as the interface between consumer and product.
After the product names and characters had been established, advertising gave them a venue to speak directly to would-be consumers. The corporate personality, uniquely named, packaged and advertised, had arrived. For the most part, the ad campaigns at the end of the nineteenth century and the start of the twentieth used a set of rigid, pseudoscientific formulas: rivals were never mentioned, ad copy used declarative statements only and headlines had to be large, with lots of assignment for sales management white space #151; according to one turn-of-the-century adman, an advertisement should be big enough to make an impression but not any bigger than the thing advertised. But there were those in term paper, the industry who understood that advertising wasn't just scientific; it was also spiritual. Brands could conjure a feeling #151; think of Aunt Jemima's comforting presence #151; but not only that, entire corporations could themselves embody a meaning of their own. In the early twenties, legendary adman Bruce Barton turned General Motors into a metaphor for the American family, something personal, warm and human, while GE was not so much the assignment name of the faceless General Electric Company as, in Barton's words, the initials of a friend. In 1923 Barton said that the role of advertising was to help corporations find their soul. The son of a preacher, he drew on his religious upbringing for uplifting messages: I like to think of advertising as something big, something splendid, something which goes deep down into an institution and gets hold of the soul of it.
Institutions have souls, just as men and nations have souls, he told GM president Pierre du Pont. General Motors ads began to tell stories about the people who drove its cars #151; the preacher, the pharmacist or the reflective essay country doctor who, thanks to his trusty GM, arrived at the bedside of a dying child just in time to bring it back to life. By the end of the 1940s, there was a burgeoning awareness that a brand wasn't just a mascot or a catchphrase or a picture printed on the label of a company's product; the for sales company as a whole could have a brand identity or a corporate consciousness, as this ephemeral quality was termed at values essays, the time. As this idea evolved, the adman ceased to assignment, see himself as a pitchman and charles schwab essay, instead saw himself as the philosopher-king of commercial culture, in the words of ad critic Randall Rothberg. The search for the true meaning of brands #151; or the brand essence, as it is often called #151; gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to assignment management, the culture and to people's lives. This was seen to be of crucial importance, since corporations may manufacture products, but what consumers buy are brands. It took several decades for the manufacturing world to adjust to this shift. It clung to reflective essay, the idea that its core business was still production and that branding was an important add-on. Then came the for sales brand equity mania of the eighties, the defining moment of which arrived in reflective essay university of melbourne, 1988 when Philip Morris purchased Kraft for $12.6 billion #151; six times what the company was worth on assignment management, paper. The price difference, apparently, was the cost of the word Kraft.
Of course Wall Street was aware that decades of marketing and brand bolstering added value to values essays, a company over and above its assets and total annual sales. But with the Kraft purchase, a huge dollar value had been assigned to something that had previously been abstract and unquantifiable -- a brand name. Assignment Management? This was spectacular news for the ad world, which was now able to make the claim that advertising spending was more than just a sales strategy: it was an investment in cold hard equity. The more you spend, the more your company is reflective university, worth. Not surprisingly, this led to a considerable increase in spending on advertising. More important, it sparked a renewed interest in for sales, puffing up brand identities, a project that involved far more than a few billboards and TV spots. It was about pushing the envelope in sponsorship deals, dreaming up new areas in reflective university of melbourne, which to extend the brand, as well as perpetually probing the zeitgeist to ensure that the essence selected for one's brand would resonate karmically with its target market. For reasons that will be explored in assignment management, the rest of this chapter, this radical shift in corporate philosophy has sent manufacturers on a cultural feeding frenzy as they seize upon every corner of unmarketed landscape in search of the oxygen needed to inflate their brands.
In the process, virtually nothing has been left unbranded. That's quite an impressive feat, considering that as recently as 1993 Wall Street had pronounced the brand dead, or as good as dead. The Brand's Death (Rumors of Which Had Been Greatly Exaggerated) The evolution of the brand had one scary episode when it seemed to values essays, face extinction. To understand this brush with death, we must first come to terms with advertising's own special law of for sales gravity, which holds that if you aren't rocketing upward you will soon come crashing down. The marketing world is always reaching a new zenith, breaking through last year's world record and planning to do it again next year with increasing numbers of charles schwab in 2002 ads and aggressive new formulae for reaching consumers. The advertising industry's astronomical rate of growth is neatly reflected in year-to-year figures measuring total ad spending in the U.S. (see Table 1.1 on assignment management, page 11), which have gone up so steadily that by term on stress management 1998 the figure was set to reach $196.5 billion, while global ad spending is for sales, estimated at $435 billion. According to the 1998 United Nations Human Development Report, the growth in global ad spending now outpaces the growth of the world economy by one-third. This pattern is a by-product of the firmly held belief that brands need continuous and constantly increasing advertising in order to stay in the same place.
According to thesis body image, this law of diminishing returns, the more advertising there is out there (and there always is more, because of assignment for sales management this law), the more aggressively brands must market to values essays, stand out. And of assignment management course, no one is more keenly aware of advertising's ubiquity than the advertisers themselves, who view commercial inundation as a clear and persuasive call for more #151; and more intrusive #151; advertising. Charles In 2002? With so much competition, the agencies argue, clients must spend more than ever to make sure their pitch screeches so loud it can be heard over assignment, all the others. David Lubars, a senior ad executive in the Omnicom Group, explains the industry's guiding principle with more candor than most. Consumers, he says, are like roaches #151; you spray them and spray them and they get immune after a while. So, if consumers are like roaches, then marketers must forever be dreaming up new concoctions for and effect essay war 1 industrial-strength Raid. And nineties marketers, being on a more advanced rung of the sponsorship spiral, have dutifully come up with clever and intrusive new selling techniques to do just that.
Recent highlights include these innovations: Gordon's gin experimented with filling British movie theaters with the assignment management scent of juniper berries; Calvin Klein stuck CK Be perfume strips on charles essay, the backs of Ticketmaster concert envelopes; and in some Scandinavian countries you can get free long-distance calls with ads cutting into your telephone conversations. For Sales Management? And there's plenty more, stretching across ever more expansive surfaces and cramming into the smallest of crevices: sticker ads on pieces of fruit promoting ABC sitcoms, Levi's ads in public washrooms, corporate logos on boxes of Girl Guide cookies, ads for pop albums on takeout food containers, and ads for Batman movies projected on sidewalks or into the night sky. There are already ads on term management, benches in national parks as well as on library cards in public libraries, and in for sales, December 1998 NASA announced plans to solicit ads on its space stations. Charles In 2002 Essay? Pepsi's on-going threat to project its logo onto the moon's surface hasn't yet materialized, but Mattel did paint an entire street in Salford, England, a shriekingly bright bubblegum hue of assignment pink #151; houses, porches, trees, road, sidewalk, dogs and thesis background image, cars were all accessories in the televised celebrations of Barbie Pink Month. For Sales? Barbie is but one small part of the ballooning $30 billion experiential communication industry, the phrase now used to encompass the term staging of such branded pieces of corporate performance art and other happenings. That we live a sponsored life is now a truism and it's a pretty safe bet that as spending on assignment for sales management, advertising continues to rise, we roaches will be treated to even more of these ingenious gimmicks, making it ever more difficult and more seemingly pointless to muster even an ounce of outrage. But as mentioned earlier, there was a time when the new frontiers facing the advertising industry weren't looking quite so promising. On April 2, 1993, advertising itself was called into question by the very brands the industry had been building, in some cases, for over two centuries. That day is known in marketing circles as Marlboro Friday, and cause and effect essay, it refers to a sudden announcement from Philip Morris that it would slash the price of Marlboro cigarettes by assignment for sales 20 percent in an attempt to compete with bargain brands that were eating into its market. The pundits went nuts, announcing in frenzied unison that not only was Marlboro dead, all brand names were dead.
The reasoning was that if a prestige brand like Marlboro, whose image had been carefully groomed, preened and enhanced with more than a billion advertising dollars, was desperate enough to compete with no-names, then clearly the values essays whole concept of branding had lost its currency. The public had seen the advertising, and the public didn't care. The Marlboro Man, after all, was not any old campaign; launched in 1954, it was the longest-running ad campaign in history. It was a legend. Assignment Management? If the Marlboro Man had crashed, well, then, brand equity had crashed as well. The implication that Americans were suddenly thinking for critical thinking in the articles themselves en masse reverberated through Wall Street. The same day Philip Morris announced its price cut, stock prices nose-dived for assignment management all the household brands: Heinz, Quaker Oats, Coca-Cola, PepsiCo, Procter and Gamble and RJR Nabisco. Philip Morris's own stock took the charles in 2002 essay worst beating.
Bob Stanojev, national director of consumer products marketing for Ernst and Young, explained the logic behind Wall Street's panic: If one or two powerhouse consumer products companies start to cut prices for good, there's going to be an avalanche. Welcome to the value generation. Yes, it was one of those moments of overstated instant consensus, but it was not entirely without cause. Marlboro had always sold itself on the strength of its iconic image marketing, not on for sales management, anything so prosaic as its price. As we now know, the Marlboro Man survived the price wars without sustaining too much damage. At the time, however, Wall Street saw Philip Morris's decision as symbolic of values essays a sea change. The price cut was an admission that Marlboro's name was no longer sufficient to sustain the flagship position, which in a context where image is equity meant that Marlboro had blinked. And when Marlboro #151; one of the quintessential global brands #151; blinks, it raises questions about branding that reach beyond Wall Street, and assignment, way beyond Philip Morris. The panic of values essays Marlboro Friday was not a reaction to management, a single incident. Schwab In 2002? Rather, it was the culmination of years of assignment for sales escalating anxiety in the face of and effect of world some rather dramatic shifts in consumer habits that were seen to be eroding the market share of household-name brands, from Tide to Kraft.
Bargain-conscious shoppers, hit hard by the recession, were starting to pay more attention to price than to the prestige bestowed on their products by the yuppie ad campaigns of the 1980s. The public was suffering from for sales management a bad case of what is known in the industry as brand blindness. Study after study showed that baby boomers, blind to the alluring images of advertising and deaf to the empty promises of celebrity spokespersons, were breaking their lifelong brand loyalties and choosing to feed their families with private-label brands from the supermarket #151; claiming, heretically, that they couldn't tell the difference. From the beginning of the recession to 1993, Loblaw's President's Choice line, Wal-Mart's Great Value and Marks and Spencer's St. Michael prepared foods had nearly doubled their market share in North America and Europe. Values Essays? The computer market, meanwhile, was flooded by assignment for sales management inexpensive clones, causing IBM to slash its prices and otherwise impale itself. It appeared to cause of world war 1, be a return to the proverbial shopkeeper dishing out for sales generic goods from the barrel in a prebranded era. The bargain craze of the early nineties shook the name brands to their core. Suddenly it seemed smarter to essay of melbourne, put resources into assignment for sales, price reductions and other incentives than into essay, fabulously expensive ad campaigns.
This ambivalence began to be reflected in the amounts companies were willing to pay for so-called brand-enhancing advertising. Then, in 1991, it happened: overall advertising spending actually went down by assignment for sales management 5.5 percent for the top 100 brands. Critical In The Classroom Articles? It was the first interruption in the steady increase of U.S. Assignment For Sales Management? ad expenditures since a tiny dip of 0.6 percent in 1970, and the largest drop in four decades. It's not that top corporations weren't flogging their products, it's just that to attract those suddenly fickle customers, many decided to put their money into promotions such as giveaways, contests, in-store displays and critical in the articles, (like Marlboro) price reductions, in 1983, American brands spent 70 percent of their total marketing budgets on assignment, advertising, and term paper management, 30 percent on these other forms of promotion. By 1993, the ratio had flipped: only 25 percent went to ads, with the remaining 75 percent going to assignment management, promotions. Predictably, the ad agencies panicked when they saw their prestige clients abandoning them for the bargain bins and they did what they could to convince big spenders like Procter and Gamble and Philip Morris that the proper route out of the brand crisis wasn't less brand marketing but more. Essay? At the for sales annual meeting of the thesis body image U.S.
Association of National Advertisers in 1988, Graham H. Assignment Management? Phillips, the U.S. chairman of Ogilvy Mather, berated the assembled executives for stooping to participate in a commodity marketplace rather than an image-based one. I doubt that many of you would welcome a commodity marketplace in which one competed solely on price, promotion and paper on stress, trade deals, all of which can easily be duplicated by competition, leading to assignment management, ever-decreasing profits, decay and eventual bankruptcy. Others spoke of the importance of maintaining conceptual value-added, which in effect means adding nothing but marketing. Stooping to compete on the basis of real value, the agencies ominously warned, would spell not just the death of the brand, but corporate death as well. Around the same time as Marlboro Friday, the ad industry felt so under siege that market researcher Jack Myers published Adbashing: Surviving the Attacks on Advertising , a book-length call to values essays, arms against assignment for sales management, everyone from thinking supermarket cashiers handing out coupons for canned peas to legislators contemplating a new tax on management, ads. We, as an industry, must recognize that adbashing is a threat to capitalism, to a free press, to our basic forms of entertainment, and to the future of our children, he wrote. Despite these fighting words, most market watchers remained convinced that the heyday of the value-added brand had come and gone. The eighties had gone in for brands and hoity-toity designer labels, reasoned David Scotland, European director of Hiram Walker. The nineties would clearly be all about value. War 1? A few years ago, he observed, it might have been considered smart to wear a shirt with a designer's logo embroidered on the pocket; frankly, it now seems a bit naff.
And from the other side of the Atlantic, Cincinnati journalist Shelly Reese came to the same conclusion about our no-name future, writing that Americans with Calvin Klein splashed across their hip pocket aren't pushing grocery carts full of for sales Perrier down the aisles anymore. Instead they're sporting togs with labels like Kmart's Jaclyn Smith and maneuvering carts full of Kroger Co.'s Big K soda. Welcome to the private label decade. Scotland and Reese, if they remember their bold pronouncements, are probably feeling just a little bit silly right now. Critical Thinking In The Classroom Articles? Their embroidered pocket logos sound positively subdued by today's logomaniacal standards, and sales of name-brand bottled water have been increasing at an annual rate of 9 percent, turning it into a $3.4 billion industry by assignment for sales management 1997.
From today's logo-quilted perch, it's almost unfathomable that a mere six years ago, death sentences for the brand seemed not only plausible but self-evident. So just how did we get from obituaries for Tide to today's battalions of volunteer billboards for cause Tommy Hilfiger, Nike and Calvin Klein? Who slipped the steroids into the brand's comeback? The Brands Bounce Back. There were some brands that were watching from the sidelines as Wall Street declared the death of the brand.
Funny, they must have thought, we don't feel dead. Just as the admen had predicted at the beginning of the assignment management recession, the values essays companies that exited the downturn running were the ones who opted for marketing over management, value every time: Nike, Apple, the Body Shop, Calvin Klein, Disney, Levi's and Starbucks. Not only were these brands doing just fine, thank you very much, but the act of branding was becoming a larger and larger focus of their businesses. For these companies, the ostensible product was mere filler for reflective the real production: the brand. They integrated the assignment idea of reflective university of melbourne branding into the very fabric of their companies. Their corporate cultures were so tight and cloistered that to outsiders they appeared to be a cross between fraternity house, religious cult and sanitarium. Everything was an ad for assignment management the brand: bizarre lexicons for management describing employees (partners, baristas, team players, crew members), company chants, superstar CEOs, fanatical attention to design consistency, a propensity for assignment management monument-building, and New Age mission statements. Unlike classic household brand names, such as Tide and Marlboro, these logos weren't losing their currency, they were in the midst of breaking every barrier in on stress, the marketing world #151; becoming cultural accessories and lifestyle philosophers. These companies didn't wear their image like a cheap shirt #151; their image was so integrated with their business that other people wore it as their shirt.
And when the for sales management brands crashed, these companies didn't even notice #151; they were branded to the bone. So the real legacy of Marlboro Friday is that it simultaneously brought the body background image two most significant developments in nineties marketing and consumerism into sharp focus: the assignment for sales deeply unhip big-box bargain stores that provide the essentials of term on stress management life and monopolize a disproportionate share of the market (Wal-Mart et al .) and for sales management, the extra-premium attitude brands that provide the essentials of lifestyle and monopolize ever-expanding stretches of cultural space (Nike et al .). The way these two tiers of consumerism developed would have a profound impact on the economy in the years to come. When overall ad expenditures took a nosedive in 1991, Nike and Reebok were busy playing advertising chicken, with each company increasing its budget to cause and effect essay war 1, outspend the other. (See Table 1.2 on assignment management, page 19.) In 1991 alone, Reebok upped its ad spending by critical articles 71.9 percent, while Nike pumped an extra 24.6 percent into its already soaring ad budget, bringing the company's total spending on marketing to a staggering $250 million annually. Assignment For Sales Management? Far from and effect war 1 worrying about competing on price, the for sales management sneaker pimps were designing ever more intricate and pseudoscientific air pockets, and driving up prices by signing star athletes to colossal sponsorship deals. The fetish strategy seemed to be working fine: in critical in the classroom, the six years prior to management, 1993, Nike had gone from a $750 million company to a $4 billion one and Phil Knight's Beaverton, Oregon, company emerged from the recession with profits 900 percent higher than when it began. Benetton and Calvin Klein, meanwhile, were also upping their spending on lifestyle marketing, using ads to associate their lines with risque art and progressive politics. Clothes barely appeared in these high-concept advertisements, let alone prices. Even more abstract was Absolut Vodka, which for some years now had been developing a marketing strategy in which its product disappeared and its brand was nothing but a blank bottle-shaped space that could be filled with whatever content a particular audience most wanted from its brands: intellectual in Harper's , futuristic in Wired , alternative in values essays, Spin , loud and proud in Out and assignment for sales management, Absolut Centerfold in Playboy . The brand reinvented itself as a cultural sponge, soaking up and morphing to its surroundings. (See Table 1.3, Appendix, page 471 and Absolut image, page 32.)
Saturn, too, came out of war 1 nowhere in October 1990 when GM launched a car built not out of steel and rubber but out of New Age spirituality and seventies feminism. After the car had been on the market a few years, the for sales company held a homecoming weekend for Saturn owners, during which they could visit the auto plant and have a cookout with the people who made their cars. As the Saturn ads boasted at the time, 44,000 people spent their vacations with us, at a car plant. It was as if Aunt Jemima had come to life and invited you over to her house for dinner. In 1993, the year the Marlboro Man was temporarily hobbled by brandblind consumers, Microsoft made its striking debut on body background image, Advertising Age 's list of the top 200 ad spenders #151; the very same year that Apple computer increased its marketing budget by 30 percent after already making branding history with its Orwellian takeoff ad launch during the 1984 Super Bowl (see image on page 86). Like Saturn, both companies were selling a hip new relationship to the machine that left Big Blue IBM looking as clunky and menacing as the now-dead Cold War. And then there were the for sales companies that had always understood that they were selling brands before product. Coke, Pepsi, McDonald's, Burger King and Disney weren't fazed by the brand crisis, opting instead to escalate the brand war, especially since they had their eyes firmly fixed on global expansion. (See Table 1.4, Appendix, page 471.) They were joined in this project by a wave of sophisticated producer/retailers who hit full stride in thesis background, the late eighties and early nineties. For Sales Management? The Gap, Ikea and thinking classroom articles, the Body Shop were spreading like wildfire during this period, masterfully transforming the assignment for sales generic into values essays, the brand-specific, largely through bold, carefully branded packaging and the promotion of an experiential shopping environment.
The Body Shop had been a presence in Britain since the assignment for sales seventies, but it wasn't until 1988 that it began sprouting like a green weed on every street corner in the U.S. Even during the darkest years of the recession, the company opened between forty and fifty American stores a year. Most baffling of all to Wall Street, it pulled off the expansion without spending a dime on advertising. Charles In 2002? Who needed billboards and magazine ads when retail outlets were three-dimensional advertisements for an ethical and ecological approach to cosmetics? The Body Shop was all brand. The Starbucks coffee chain, meanwhile, was also expanding during this period without laying out much in assignment, advertising; instead, it was spinning off its name into a wide range of branded projects: Starbucks airline coffee, office coffee, coffee ice cream, coffee beer. Starbucks seemed to understand brand names at a level even deeper than Madison Avenue, incorporating marketing into every fiber of its corporate concept #151; from the chain's strategic association with books, blues and jazz to its Euro-latte lingo.
What the success of both the Body Shop and Starbucks showed was how far the branding project had come in moving beyond splashing one's logo on a billboard. Critical Classroom Articles? Here were two companies that had fostered powerful identities by making their brand concept into a virus and sending it out into the culture via a variety of for sales channels: cultural sponsorship, political controversy, the consumer experience and brand extensions. Thinking Articles? Direct advertising, in this context, was viewed as a rather clumsy intrusion into a much more organic approach to image building. Scott Bedbury, Starbucks' vice president of for sales marketing, openly recognized that consumers don't truly believe there's a huge difference between products, which is why brands must establish emotional ties with their customers through the Starbucks Experience. The people who line up for thinking in the classroom articles Starbucks, writes CEO Howard Shultz, aren't just there for the coffee. For Sales Management? It's the romance of the coffee experience, the feeling of warmth and community people get in Starbucks stores. Interestingly, before moving to Starbucks, Bedbury was head of marketing at Nike, where he oversaw the on stress management launch of the Just Do It! slogan, among other watershed branding moments. In the assignment following passage, he explains the charles essay common techniques used to infuse the assignment for sales management two very different brands with meaning: Nike, for values essays example, is leveraging the deep emotional connection that people have with sports and for sales management, fitness. With Starbucks, we see how coffee has woven itself into the fabric of term on stress people's lives, and that's our opportunity for assignment emotional leverage. A great brand raises the bar #151; it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness or the affirmation that the cup of values essays coffee you're drinking really matters.
This was the assignment for sales secret, it seemed, of all the term paper management success stories of the late eighties and for sales, early nineties. Values Essays? The lesson of Marlboro Friday was that there never really was a brand crisis #151; only management brands that had crises of confidence. The brands would be okay, Wall Street concluded, so long as they believed fervently in the principles of branding and never, ever blinked. Overnight, Brands, not products! became the rallying cry for university of melbourne a marketing renaissance led by a new breed of companies that saw themselves as meaning brokers instead of product producers. What was changing was the idea of what #151; in both advertising and branding #151; was being sold. Assignment For Sales? The old paradigm had it that all marketing was selling a product. In the values essays new model, however, the product always takes a back seat to the real product, the brand, and management, the selling of the brand acquired an extra component that can only be described as spiritual. Advertising is about hawking product. Branding, in its truest and most advanced incarnations, is about corporate transcendence. It may sound flaky, but that's precisely the point. Cause Of World? On Marlboro Friday, a line was drawn in the sand between the lowly price slashers and the high-concept brand builders.
The brand builders conquered and a new consensus was born: the products that will flourish in the future will be the ones presented not as commodities but as concepts: the brand as experience, as lifestyle. Ever since, a select group of assignment for sales corporations has been attempting to thinking classroom articles, free itself from the corporeal world of commodities, manufacturing and products to for sales, exist on another plane. Anyone can manufacture a product, they reason (and as the success of thesis body background private-label brands during the recession proved, anyone did). Such menial tasks, therefore, can and should be farmed out to assignment management, contractors and subcontractors whose only concern is filling the order on time and under budget (ideally in university of melbourne, the Third World, where labor is dirt cheap, laws are lax and tax breaks come by the bushel). Headquarters, meanwhile, is free to focus on the real business at hand #151; creating a corporate mythology powerful enough to infuse meaning into for sales, these raw objects just by signing its name. The corporate world has always had a deep New Age streak, fed #151; it has become clear #151; by a profound need that could not be met simply by trading widgets for cash. But when branding captured the corporate imagination, New Age vision quests took center stage. As Nike CEO Phil Knight explains, For years we thought of paper management ourselves as a production-oriented company, meaning we put all our emphasis on management, designing and manufacturing the product. But now we understand that the most important thing we do is market the product.
We've come around to saying that Nike is a marketing-oriented company, and charles in 2002, the product is our most important marketing tool. Assignment For Sales Management? This project has since been taken to body image, an even more advanced level with the emergence of on-line corporate giants such as Amazon.com. It is on-line that the purest brands are being built: liberated from the real-world burdens of assignment management stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations. Tom Peters, who has long coddled the inner flake in many a hard-nosed CEO, latched on to the branding craze as the secret to financial success, separating the transcendental logos and the earthbound products into two distinct categories of companies. The top half #151; Coca-Cola, Microsoft, Disney, and so on #151; are pure `players' in brainware. The bottom half [Ford and GM] are still lumpy-object purveyors, though automobiles are much `smarter' than they used to be, Peters writes in The Circle of Innovation (1997), an ode to the power of essay of melbourne marketing over production.
When Levi's began to lose market share in the late nineties, the trend was widely attributed to the company's failure #151; despite lavish ad spending #151; to transcend its products and become a free-standing meaning. Maybe one of Levi's problems is that it has no Cola, speculated Jennifer Steinhauer in The New York Times . It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Assignment? Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products. In this high-stakes new context, the cutting-edge ad agencies no longer sold companies on individual campaigns but on their ability to act as brand stewards: identifying, articulating and protecting the values essays corporate soul. Not surprisingly, this spelled good news for the U.S. advertising industry, which in 1994 saw a spending increase of 8.6 percent over assignment for sales management, the previous year. In one year, the ad industry went from a near crisis to another best year yet. And that was only the beginning of triumphs to come. By 1997, corporate advertising, defined as ads that position a corporation, its values, its personality and character were up 18 percent from the year before. With this wave of in the brand mania has come a new breed of businessman, one who will proudly inform you that Brand X is not a product but a way of for sales life, an attitude, a set of and effect of world values, a look, an idea. And it sounds really great #151; way better than that Brand X is a screwdriver, or a hamburger chain, or a pair of assignment for sales management jeans, or even a very successful line of running shoes.
Nike, Phil Knight announced in term paper management, the late eighties, is a sports company; its mission is not to sell shoes but to enhance people's lives through sports and assignment for sales management, fitness and to keep the magic of sports alive. On Stress Management? Company president-cum-sneaker-shaman Tom Clark explains that the inspiration of sports allows us to rebirth ourselves constantly. Reports of such brand vision epiphanies began surfacing from all corners. Polaroid's problem, diagnosed the chairman of assignment for sales management its advertising agency, John Hegarty, was that they kept thinking of thesis body background image themselves as a camera. But the `[brand] vision' process taught us something: Polaroid is not a camera #151; it's a social lubricant. IBM isn't selling computers, it's selling business solutions. Swatch is not about assignment watches, it is about the idea of time.
At Diesel Jeans, owner Renzo Rosso told Paper magazine, We don't sell a product, we sell a style of cause and effect essay war 1 life. I think we have created a movement. The Diesel concept is everything. It's the way to live, it's the for sales management way to wear, it's the way to do something. And as Body Shop founder Anita Roddick explained to me, her stores aren't about what they sell, they are the conveyers of values essays a grand idea #151; a political philosophy about women, the environment and assignment, ethical business.
I just use the company that I surprisingly created as a success -- it shouldn't have been like this, it wasn't meant to be like this #151; to essay, stand on for sales management, the products to paper on stress, shout out on these issues, Roddick says. The famous late graphic designer Tibor Kalman summed up the shifting role of the brand this way: The original notion of the brand was quality, but now brand is a stylistic badge of assignment courage. The idea of selling the courageous message of thesis body background image a brand, as opposed to a product, intoxicated these CEOs, providing as it did an assignment management opportunity for thesis body background image seemingly limitless expansion. After all, if a brand was not a product, it could be anything! And nobody embraced branding theory with more evangelical zeal than Richard Branson, whose Virgin Group has branded joint ventures in assignment for sales, everything from music to bridal gowns to critical thinking in the articles, airlines to cola to financial services. Branson refers derisively to the stilted Anglo-Saxon view of assignment consumers, which holds that a name should be associated with a product like sneakers or soft drinks, and opts instead for term paper on stress the Asian `trick' of the keiretsus (a Japanese term meaning a network of linked corporations). The idea, he explains, is to build brands not around products but around reputation. The great Asian names imply quality, price and innovation rather than a specific item. I call these `attribute' brands: They do not relate directly to one product #151; such as a Mars bar or a Coca-Cola #151; but instead to a set of values.
Tommy Hilfiger, meanwhile, is less in the business of manufacturing clothes than he is in the business of signing his name. The company is run entirely through licensing agreements, with Hilfiger commissioning all its products from a group of other companies: Jockey International makes Hilfiger underwear, Pepe Jeans London makes Hilfiger jeans, Oxford Industries make Tommy shirts, the Stride Rite Corporation makes its footwear. What does Tommy Hilfiger manufacture? Nothing at assignment for sales, all. So passe had products become in the age of background image lifestyle branding that by the late nineties, newer companies like Lush cosmetics and Old Navy clothing began playing with the idea of old-style commodities as a source of retro marketing imagery. The Lush chain serves up its face masks and moisturizers out of refrigerated stainless-steel bowls, spooned into plastic containers with grocery-store labels. Old Navy showcases its shrink-wrapped T-shirts and sweatshirts in deli-style chrome refrigerators, as if they were meat or cheese. When you are a pure, concept-driven brand, the for sales management aesthetics of raw product can prove as authentic as loft living. And lest the branding business be dismissed as the university playground of trendy consumer items such as sneakers, jeans and New Age beverages, think again. Caterpillar, best known for building tractors and busting unions, has barreled into the branding business, launching the Cat accessories line: boots, backpacks, hats and anything else calling out for assignment management a postindustrial je ne sais quoi . Intel Corp., which makes computer parts no one sees and few understand, transformed its processors into a fetish brand with TV ads featuring line workers in funky metallic space suits dancing to values essays, Shake Your Groove Thing. The Intel mascots proved so popular that the company has sold hundreds of thousands of bean-filled dolls modeled on assignment for sales, the shimmery dancing technicians.
Little wonder, then, that when asked about the university company's decision to assignment, diversify its products, the senior vice president for charles schwab essay sales and assignment for sales, marketing, Paul S. Otellini, replied that Intel is like Coke. One brand, many different products. And if Caterpillar and critical in the classroom, Intel can brand, surely anyone can. There is, in assignment for sales, fact, a new strain in marketing theory that holds that even the lowliest natural resources, barely processed, can develop brand identities, thus giving way to thesis body background, hefty premium-price markups. In an essay appropriately titled How to Brand Sand, advertising executives Sam I. Hill, Jack McGrath and Sandeep Dayal team up to tell the corporate world that with the right marketing plan, nobody has to stay stuck in the stuff business. Based on extensive research, we would argue that you can indeed brand not only assignment management sand, but also wheat, beef, brick, metals, concrete, chemicals, corn grits and an endless variety of commodities traditionally considered immune to the process. Over the past six years, spooked by term on stress the near-death experience of Marlboro Friday, global corporations have leaped on the brand-wagon with what can only be described as a religious fervor. Never again would the assignment management corporate world stoop to praying at charles schwab essay, the altar of the commodity market. From now on they would worship only graven media images.
Or to assignment, quote Tom Peters, the brand man himself: Brand! Brand!! Brand. That's the message . for the late '90s and thesis background image, beyond. (C) 1999 Naomi Klein All rights reserved. Assignment For Sales Management? ISBN: 0-312-20343-8.
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The Top 25 Underrated Creative Writing MFA Programs (2011-2012) The twenty-five programs listed below fully fund a sizable percentage of incoming students, yet still receive less attention from assignment applicants than they deserve. They are not -- or not yet -- among the very best creative writing MFA programs in the United States, but applicants looking to balance out an values essays, application list dominated by highly-ranked, high-selectivity programs would do well to consider, too, some entrants to the following list: Florida State University . Tallahassee gets mixed reviews, and some worry the program has gotten too large for assignment management, its own good, but it's three years of full funding at a university with not only a creative writing MFA but a top-notch creative writing doctorate, too (currently ranked second nationally). It may not deserve to be a Top 20 program in the national MFA rankings, but its recent fall in this year's yet-to-be-released rankings (to #72) is entirely unwarranted. Right now there's better than even odds it makes a return to the Top 50 next year. Georgia College State University . The whole operation here gives off a warm vibe, and why not: it's a well-funded, intimate program that's been flying below the radar for schwab in 2002, years. Yet now it's within hailing distance (nine spots) of an Honorable Mention classification in assignment for sales management, the forthcoming national MFA rankings, and it really does deserves to make the thinking in the classroom articles jump to that next level.
A better rural Southern program you'd be hard-pressed to assignment find. Iowa State University . What was said last year bears repeating, especially with the program making the jump to Honorable Mention status in the national rankings this year: the critical thinking articles secret's almost out of the bag on Iowa State, and what's not to like? It's three fully funded years in one of AIER's Top Five college towns (PDF) at a program to assignment management which few apply. ISU's unique focus on the environment (as well as interdisciplinary work and one-on-one mentoring) are stand-out features. Minnesota State University at of world Mankato . It's a program you keep hearing good things about, even if you're not entirely sure why. Maybe it's the fact that the English Department offers a total of 30 full-tuition-remission teaching assistantships, and for sales, they'll let you stay three years if you want. Maybe it's the sense that this is a friendly, inviting program. Who knows. In any event, it makes the thinking in the list, and while it may not be this grouping's strongest entrant, by for sales all accounts it deserves to charles schwab essay be here. New Mexico State University . Assignment Management! The program at NMSU has just launched a new website, and charles schwab, the hope is that this site will shortly feature more information on the high number of assignment, full funding packages (approximately 60% of incoming students) that current NMSU students insist the MFA offers.
For now, we'll take these students at their word. Certainly, the program gives all the on stress signs of hosting a lively literary community, and that's reflected in its slow creep up the management national rankings (currently #82). Thesis Background Image! As with Minnesota State, it's certainly not the assignment for sales management strongest program on background this list, but it's nevertheless worth watching. North Carolina State University . Rumor has it that NCSU will soon become part of what's become a national trend among MFA programs: only admitting students who can be fully funded through grants, fellowships, or assistantships, and thereby becoming a fully funded program under the current national assessment scheme via the management back door. Well, why not? If the rumor's true, you're looking at a possible Top 50 program in the years ahead (it's already Top 30 in selectivity, and just outside the Honorable Mention category of the in the national rankings). Poet Dorianne Laux is the star of the assignment management faculty here. Northern Michigan University . A tiny program in the scenic UP that funds surprisingly well. It oughtn't be as obscure as it is, particularly as it has one of the best student-to-faculty ratios of any graduate creative writing program in the United States. As with so many -- in fact, far too many -- MFA programs, NMUs website reveals little significant information about the program and thereby does it (and its applicants) no favors.
But the sense in critical classroom articles, the creative writing community is that something good is assignment happening here. Ohio State University . Nobody can explain why this program isn't Top 25 -- perhaps even Top 20 -- every year. Sure, it's already popular, but it remains half as popular as it should be. Three years in an AIER-rated Top 15 mid-size metro with a strong faculty, a reasonable teaching load, and a vibrant university community deserves a close look from and effect essay any serious MFA applicant. Every year OSU is outside the Top 25 (especially in poetry), something is grievously wrong with the national MFA picture. Oklahoma State University . The prospect of living in Stillwater won't set many eyes agog or causes many hearts to flutter, but the fact remains that the assignment Okies don't currently crack the Top 100, and they certainly should. Lots of full funding packages are available, there's a creative writing doctoral program at the university along with the MFA -- meaning, by and large, a higher quality workshop experience than one might otherwise expect -- and yet almost no one applies. That should change. Oregon State University . With all the attention paid to the University of Oregon's fully funded MFA program, the fully funded program at Oregon State somehow gets overlooked. Thesis Body Image! Corvallis isn't Eugene, sure, but the fact remains that OSU ranks just outside the Top 50 in poetry, just outside the Top 25 in nonfiction, in the Top 40 for placement, and in the Top 50 for selectivity.
There's just no reason not to apply. Temple University . Attention poets: Temple has an for sales, MFA program. Philadelphia has long been one of the great cities for American poets to thesis live in, and now that Temple has transformed from a non-terminal MA to a terminal MFA, it's suddenly worth a second look. Is it still a program in management, transition? Sure.
But it's also ranked 109th nationally, so the fact that it has a way to go is part and parcel of in the, it appearing on this list. The faculty here is amazing, even if the funding is management not (or not yet) -- though it's said that it's much better for poets than for critical, fiction-writers, in keeping with the for sales management program's strong ties to the Philadelphia poetry community. University of Alaska at Fairbanks . More than 30% of incoming MFA students can expect to get a TAship in and effect of world war 1, this three-year program, in addition to having access to multi-genre courses and single-genre workshops in not two but four genres: poetry, fiction, creative nonfiction, and dramatic writing. Assignment Management! There aren't many places better than scenic Alaska for aspiring poets and term paper on stress management, writers to get some serious reading and writing done. University of assignment, Arkansas . With Ohio State, University of Arkansas is one of essay university, two current Top 50 programs to make this list (and for the record, University of Nevada at Las Vegas was quite nearly the third). This is a four-year, fully funded program in for sales, a nice college town, and it offers literary translation as well as poetry and fiction tracks. It's in the top tier in background image, practically any measure you'd care to name, and yet it cannot -- cannot -- seem to crack the national Top 30, which is especially odd given that a similarly long, similarly well-funded southern program (University of Alabama) has been impossible to dislodge from the Top 20 for years now.
The difference between the two programs isn't great enough to assignment for sales explain the ranking difference. More poets and fiction-writers should apply here, it's that simple. University of California at Riverside . Values Essays! Trying to get funding information on California MFA programs requires more than a little detective work. UCR is rumored to fund many of its students well; only the program's webmaster knows for sure, however, and he's not telling. Whatever the truth of the matter, a few things are for certain: the program offers five genres of study; it (wisely) requires rather than merely encourages cross-genre work; the faculty is assignment for sales management excellent; and thesis background image, the fact that the university has an for sales management, undergraduate creative writing major (the only one in thesis image, California) tells you how committed the entire university is to creative writing. The location is also a plus: a large city (300,000+) within a short distance of Los Angeles. University of Central Florida . Recently named one of the nation's biggest party schools, and why not? It's in Orlando, so there's more than just the weather to assignment for sales management celebrate -- Disney World is values essays only a short car-trip away. But locale aside, who knew that UCF fully funds nearly all its incoming students? The faculty roster may not boast many superstars, but neither do most other programs' faculties, and ultimately it's the quality of teaching that matters, not public acclaim for professors' writing. Assignment Management! If you want to attend a large, vibrant university in critical thinking in the classroom articles, the midst of assignment, a large, vibrant, warm-weather city -- and critical thinking classroom articles, be fully funded in the bargain -- UCF is for management, you.
It's no coincidence that four programs on this list are located in Florida; MFA applicants consistently under-apply to reflective of melbourne Florida programs (even University of Florida, a Top 25 program overall and certainly the best MFA program in the state, receives only half the applications it should). University of Kansas . What was said last year still applies: this now-Honorable-Mention program offers three years of well-funded creative writing study, and KU is one of the few U.S. universities that cares enough about creative writing to host both a creative writing doctorate and management, an MFA. And did you know Lawrence, Kansas is reflective university of melbourne deemed a Top 10 college town nationally by AIER? The 2/2 teaching load is daunting, but there's still a lot of reasons to be excited about KU. University of Miami . Knocking on the door of the Top 50 in all categories of assessment, Miami will someday soon make the leap to the Top 50 and stay there. It's a great university in assignment management, a great city, and cause essay war 1, it deserves -- and has -- a great, well-funded MFA program. If you're looking for a fully-funded-for-all MFA experience in a big city (and there are only around five such experiences available nationally), you've found your place. University of management, New Orleans . The Big Easy is coming back -- in a big way. Thinking In The Articles! The MFA at UNO offers both a full- and low-residency option, and frankly there's no reason not to leap at the former.
Many students get full funding, you can take classes in assignment for sales, screenwriting and playwriting as well as poetry and fiction, and there are summer programs available in both Europe and Mexico. There's much to be excited about thinking classroom articles, here. University of assignment management, Texas at articles Austin [Department of English] . This is the other MFA program at for sales the University of cause and effect war 1, Texas. The program at the Michener Center is already one of the most well-known and highly-selective in America; what many don't realize, however, is that the MFA run by the university's English Department is also fully funded -- albeit less generously -- and its students get to workshop alongside Michener faculty and students. Plus, it's in assignment, Austin, as happening a college city as one could hope for.
You can expect this program to crack the national Top 50 sometime in the next 24 to 36 months, but for now it's still a hidden gem. No other university in America (except the university University of Iowa, which offers both the Writers' Workshop and the Nonfiction Writing Program) has two separate and distinct MFA programs, though the difference between Iowa and Texas is management that both of Iowa's programs are incredibly selective. Applicants looking to slip into a Michener-grade experience through the back door should take the hint. University of Utah . Back in 1996, the creative writing program at Utah was ranked in the Top 20 nationally -- largely due to a creative writing doctoral program that still ranks among the Top 10. It's a mystery why the MFA program at Utah (now ranked #115) isn't more popular, given that almost a third of university, incoming students are fully funded, everyone gets to workshop with some of the best creative writing doctoral students in the world, and Salt Lake City is by all accounts a surprisingly nice (and surprisingly progressive) place to live for a couple years. The literary arts community here deserves much more attention than it's getting from applicants. Virginia Commonwealth University . For years now VCU has been in and out of the national Top 50 -- it depends on the year -- but in a just world it would consistently be on the inside looking out. And it has nothing to do with the spotlight recently shone on assignment for sales management Richmond by thesis body the successes of two of its college basketball programs (VCU made the management Final Four in essay university, 2011, and University of Richmond the assignment for sales management Sweet 16). No, what's happening here is thinking in the articles that a three-year, well-funded program in a Top 15 mid-size metro (according to AIER) is being overlooked. This should be a perennial Top 50 program, and someday soon it will be.
Western Michigan University . Assignment Management! Kalamazoo is reflective essay university a larger and more vibrant college town than many realize, and now that -- as word has it -- the MFA program at assignment for sales WMU is seeking only to admit students it can fully fund (much like North Carolina State, above), applying to be a Bronco just seems like good sense. As with some other programs on this list (Florida State, Utah, and, to a lesser extent, Oklahoma State) students at Western Michigan get to workshop with some of the nation's most talented MFA graduates -- the creative writing doctoral program at the university is ranked among the reflective top dozen nationally. Perhaps that's why student satisfaction here appears to be so high? WMU is for sales management knocking on the door of an Honorable Mention classification in the national rankings, and if it goes public with its plan to become fully funded it will achieve that classification and perhaps even more -- a Top 50 designation, too. West Virginia University . They've been cagey about charles schwab in 2002, their funding in the past, but reports are that the funding is actually excellent and that the program's annual applicant pool is swelling. It'd be hard to argue that the management program should be ranked much higher than it is -- it makes the Top 60 nationally in the forthcoming national rankings -- but it still isn't spoken of values essays, as much as you'd expect. Wichita State University . The graduate creative writing program perhaps best known for being the place Albert Goldbarth teaches at has enjoyed a sudden bump in for sales, the rankings, from just outside the Top 100 to just inside the Top 80.
And the ride may well continue; there's still relatively little competition for admission to WSU, a real surprise given that this is essay a well-funded three-year program with a light teaching load. All of these programs (with the exception of University of assignment for sales, Arkansas and Ohio State) will need to spend much more time on their online promotional materials in charles schwab essay, order to make the jump from this list to the bigger one: the Top 50 national rankings, as published by Poets Writers . Applicants to these (and, really, all) programs need to know precisely what percentage of incoming students receive the assignment equivalent of a full tuition waiver and essay university, a livable stipend, as well as see some hard data on assignment for sales how selective their target programs are. Until that happens, most of these programs will continue to be unjustly underrated rather than justly highly-ranked. And, not for reflective essay of melbourne, nothing, nearly all of these programs (with a few notable exceptions: Florida State, Iowa State, Ohio State, Oregon State, University of Arkansas, University of for sales management, Miami, and reflective essay of melbourne, University of assignment management, Texas at thesis body Austin, all fully funded programs) could do with even more full-funding packages for incoming students. For those keeping count, this is the second year this list has been compiled.
Last year's list can be found here. Feel free to discuss these and other programs in the comments section below. [NOTE: San Diego State University and Florida Atlantic University were also included on this list in an earlier version of the article. Funding data for assignment for sales, these programs is still under review to determine whether they will be readmitted to the list in the future]. A graduate of Dartmouth College, Harvard Law School and the Iowa Writers' Workshop, Seth Abramson is the thinking author of two collections of poetry, Northerners (Western Michigan University Press, 2011), winner of the 2010 Green Rose Prize, and The Suburban Ecstasies (Ghost Road Press, 2009).
Presently a doctoral candidate in English at the University of Wisconsin-Madison, he is also the co-author of the forthcoming third edition of management, The Creative Writing MFA Handbook (Continuum, 2012).
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andy warhol essay Pop-Art , Teil II, Andy Warhol. Assignment For Sales! Auszge aus dem Arbeitstext zur Radiosendung #8220; Die Kunststunde #8220; am 25.09.2014. Reflective University! (Hinweis: die Zitate und Quellen sind nicht gekennzeichnet !) Hrfassung ohne Werbung, ca. 50 min. Assignment For Sales! Audiodatei speichern mit Rechtsklick auf den Player. Paper Management! Hallo liebe Kunstfreunde, in assignment for sales management unserer ersten Sendung nach der Sommerpause mchte ich Ihnen wie versprochen den Knstler Andy Warhol vorstellen. Als wir unsere erste Sendung ber die Popart ausstrahlten, hatten wir uns darauf verstndigt, Andy Warhol eine eigene Sendung zu widmen. Daraus wurde dann nichts, weil wir ein wichtiges Interview mit einer neuen Galeristin vorziehen mussten. Anschlieend gab es die Sommerpause, und deshalb liegt zwischen unseren beiden Sendungen zur Pop-Art doch ein relativ langer Zeitraum.
Ich denke aber, das macht nichts. Cause Of World! Erinnern wir uns nur kurz daran, was die Pop-Art eigentlich war und wie sie sich von den anderen Kunstrichtungen nach 1945 unterschied. For Sales! Die Pop-Art eine Abkrzung des englischen Begriffes Popular Art, was soviel wie volkstmliche Art oder Kunst bedeutet - wollte sich vom Elitren der Kunst absetzen. Die Werke der abstrakten Expressionisten, zum Beispiel die Tropfbilder von Jackson Pollock, oder auch die Werke der Konstruktivisten mit ihrem grafisch mathematischen Ansatz oder die Bilder des Informell (Rauschenberg, Motherwell, Twombly) waren nicht jedermanns Sache. Of Melbourne! Kunst hatte doch auch immer bestehende Verhltnisse kritisiert. Sie war oft aufklrerisch und nicht elitr. For Sales Management! Oft genug in background der Kunstgeschichte hat die Kunst provoziert; sie war eine Sache der Revolution und diente der Kritik bestehender Verhltnisse.
Insofern musste die neue Kunst auch irgendwann die neuen Verhltnisse der schnen Konsum- und Warenwelt kritisieren; den Kapitalismus angreifen - auch indem sie sich seiner plakativen Mittel bedient. Am plakativsten zeigt sich die Konsumwelt in management der Werbung; die Werbung sticht ins Auge und reit unsere Aufmerksamkeit an sich. Body Background! Und genau so sollte die neue Kunst sein: verstndlich, einfach, plakativ, bertrieben; kurz gesagt: massentauglich. Assignment For Sales Management! Die Bildmotive sind trivial; die Bilder erinnern an Werbetafel und zeigen Konsumgter und Filmstars; die Welt des Supermarktes und der Massenproduktion als Lebenselixier, die Welt der Comics und der Filmstars mit dem Image der ewigen Jugend als Kultur darber gestlpt. Values Essays! Etwas Einmaliges wird hundertfach wiederholt, also zu einer Serie oder Reihung addiert, wie es die kapitalistische Massenproduktion eben macht, und damit wird das Einmalige zur beliebigen Ware. For Sales Management! Der einmalige Mensch wird zur Ware. Ein schnes Beispiel fr diesen Prozess ist die Darstellung der Schauspielerin Marilyn Monroe, die Andy Warhol als Siebdruck in thesis background image vielen Farben in assignment eine Reihe bringt und so zu einem Massenprodukt fertigt. Thesis Body Background! Aus der Ikone wird ein Produkt. For Sales Management! Man kann auch sagen: durch die systemimmanente Art, wie die Popart ihre Themen findet und sich selbst darstellt, ist sie zugleich die Kritik an body image diesem System - wenn man wohlwollend ist. For Sales Management! Man kann natrlich auch sagen, dass die Popart sich einfach der neuen Mglichkeiten bediente, kapitalismusgetreue Kunst zu erzeugen und clever zu vermarkten. Classroom Articles! Insofern war es auch zwangslufig, dass die Popart zunehmend andere Bildtrger nutzte - also nicht mehr die Leinwand, die jedes Bild etwas Einmaliges, etwas Originales sein lsst - sondern alle Mglichkeiten der Vervielfltigung benutzte, zum Beispiel den Siebdruck.
Massenproduktion eben. Assignment Management! Es gab auch bei der Popart immer beides, den kommerziellen Hintergrund und den kritisch politischen. Letzterer ist auch auf den Vietnamkrieg, die Ermordung John F. Management! Kennedys, die Rassenunruhen und den steigenden Drogenkonsum in den USA in assignment management den 60er Jahren zurckzufhren. Term Paper On Stress! Die Knstler mussten darauf reagieren. Es gab nicht nur die perfekte schne Wohlstandsgesellschaft. Es gab die Ghettoisierung der Stdte. Assignment For Sales! Und aus den Ghettos kamen neue Knstler, z. Paper Management! B. Assignment Management! Jean-Michel Basquiat, dessen naive Radikalitt ehrlicher war als der Hiphop heutiger Gangster-Rapper. Reflective Essay University! Basquiat wurde brigens von Andy Warhol sehr gefrdert, aber davon ein andermal mehr. For Sales! Kommen wir zu Andy Warhol, der kommerziellen Ikone der Popart . Of World War 1! Andy Warhol hie mit richtigem Namen eigentlich Andrew Warhola.
Er wurde 1928 in assignment for sales Pittsburgh als jngster Sohn einer armen Migrantenfamilie aus der Slowakei geboren. Paper Management! Er wchst in armen Verhltnissen auf. Die Eltern sind streng glubig und arbeiten beide, um die Familie durchzubringen. Andy hat noch zwei ltere Brder. For Sales Management! Aber nicht nur deshalb war er das Nesthkchen, sondern er war auch sehr krnklich und litt unter diversen Krankheiten, unter anderem einer Pigmentstrung, die ihn wie einen Albino erscheinen lie. All dies verhinderte, dass er Freunde unter seinen Altersgenossen fand. Thesis Background Image! Whrend der langen Zeiten, die er immer wieder im Bett verbringen musste, entwickelte er Interesse an allen mglichen Knsten. Wer viel allein ist und sich mit sich selbst beschftigen muss, bildet Interessen und Fhigkeiten aus, die andere Kinder nicht haben. Assignment For Sales Management! Sein knstlerisches Talent wurde von den Eltern aber frh erkannt und gefrdert. Als Andy 14 ist, stirbt sein Vater, viel zu frh.
Nach seinem Wunsch untersttzt die Familie aber Andrews Studium am Department of thesis, Painting Design des Carnegie Institute of assignment for sales, Technology. 1949 zieht er nach New York. Values Essays! Seine Mutter Julia folgt ihm ein Jahr spter. For Sales! Die beiden leben dort gemeinsam bis kurz vor ihrem Tod im Jahr 1972. Thesis Body Background Image! Bereits whrend des Studiums nimmt Warhol Kontakte zu New Yorker Redaktionen auf, um seine Talente als Gebrauchsgrafiker anzupreisen. Er erhlt auch sofort nach seinem Umzug nach New York erste Auftrge.
Schnell arbeitet er sich zu einem der anerkanntesten und bestbezahlten Werbegrafiker hoch. For Sales Management! Sein Ziel ist jedoch die knstlerische Anerkennung. Values Essays! 1952 hat er seine erste Einzelausstellung ( Fifteen Drawings Based on management, the Writings of thesis body, Truman Capote) und 1956 schon eine groe Ausstellung im Museum of assignment for sales management, Modern Art in in 2002 essay New York, jedoch als Grafiker. Nach den ersten Ausstellungserfolgen gibt er die Auftragsarbeit in assignment for sales der Werbung auf. Critical In The Articles! Die Techniken des kommerziellen Druckes, ganz besonders der Siebdruck, bleiben fr das knstlerische Werk Warhols jedoch entscheidend. Management! Seit Ende der 50er Jahre setzt sich die sogenannte Pop Art durch. Einige der Knstler stammen wie Warhol aus dem Bereich der Gebrauchsgrafik. Aber nur er ist es, der typische Motive des American Way of war 1, Life als Thema fr die Bilder nutzt: Dollar-Scheine z.B. For Sales Management! und Coca-Cola-Flaschen. Damit trifft er den Nerv der Zeit. 1962 entsteht die Serie aus 32 Acrylbildern von Campbells Suppendosen; 32 Bilder, weil es 32 verschiedene Geschmacksrichtungen gab. Body Image! Auf identischen Leinwnden werden die Dosen aller mglichen Sorten grafisch genau und ohne Verfremdung abgebildet.
Damit wirken sie um so symbolhafter. For Sales Management! Zitat: „I love to charles in 2002 essay do the management, same thing over thesis body background image and over for sales again#8220; „Ich liebe es, das Gleiche immer und immer wieder zu tun#8220;). Values Essays! Ein typischer Werktitel jener Zeit lautet „30 are better than one#8220;. Man begegnete diesen Bildern zunchst mit totalem Unverstndnis, nur fnf Kufer erkannten die revolutionre Neuerung von Warhols Sichtweise; einer von ihnen war der Schauspieler Dennis Hopper, der andere Donald Factor, ein spterer Teilerbe des Max-Factor-Konzerns. Assignment! Keiner der Kufer erhielt sein Bild, fr das jeder 100 Dollar bezahlt hatte, weil ein Teilhaber der Galerie unter dem Vorwand, das Ensemble zusammen zu lassen, nach der Ausstellung die Bilder fr sich behielt. Critical In The Classroom! - Warhol erhielt 1.000 Dollar fr die 32 Bilder. 1996 wurden sie fr 15 Millionen Dollar an das Museum of for sales management, Modern Art in essay university of melbourne New York City veruert.
Mit der Serie jedenfalls beginnen die knstlerisch erfolgreichsten Jahre fr Andy Warhol. Assignment For Sales! Der Tod Marilyn Monroes am 5. On Stress! August 1962 inspiriert ihn zu seiner berhmten Marilyn-Portrtserie. For Sales! ber greller flchenhafter Untermalung mit Acrylfarbe wird per values essays Siebdruck ein Standfoto von Marilyn Monroe aus dem Film Niagara gedruckt. Assignment For Sales! Seitdem bleiben die Serien colorierter Siebdruck-Portrts sein Markenzeichen. In The Classroom! Elvis Presley wird gedruckt. Assignment For Sales Management! Mick Jagger von den Rolling Stones. James Dean, Liz Taylor. Eine weitere Serie zeigt Mao Tse Tung, den chinesischen Revolutionsfhrer. And Effect War 1! Vermutlich htte er diese Serie auch gemacht, wenn die Verbrechen Maos bekannt gewesen wren#8230; 1962 entstehen auch die ersten Bilder der Death- and- Desaster Serie: Warhol greift Bilder aus den Massenmedien von Unfllen, Katastrophen und Hinrichtungen auf. Auch hier wird das gleiche Motiv vervielfltigt und aneinandergereiht oder farblich verndert. Assignment For Sales Management! Er schreckte auch vor Geschmacklosigkeiten nicht zurck und nutzte das ffentliche Interesse an term management Personen wie der trauernden Jackie Kennedy nach der Ermordung ihres Mannes John F. Kennedy 1963 schamlos fr seine auf Effekt bedachten Bilder aus.
Warhol benutzt dazu Fotos von ihr vor dem Attentat und whrend der Beerdigung ihres Mannes. Assignment! Die Kunstkritik erkannte dennoch, dass diese Bilder einen sthetischen Reiz hatten: Durch das Serienformat lenkten sie die Aufmerksamkeit weg vom Motiv hin zur Machart der Vorlagen und lieen dadurch den manipulativen Charakter der Populrkultur unserer Zeit erkennbar werden wir alle sind durch die Massenmedien in thinking classroom unserer Wahrnehmung gelenkt. Management! In Amerika stie Warhol mit diesen Bildern auf Ablehnung, die Ausstellung in Paris wurde dagegen zum groen Erfolg. Values Essays! Sein Beitrag zur New Yorker Weltausstellung 1964 gert allerdings zum Skandal. Assignment For Sales! Warhol fertigt dafr ein berdimensionales Bild fr die Auenwand des New Yorker Pavillons an. Abgebildet sind steckbrieflich gesuchte Mnner ( „ The 13 Most Wanted Men#8220; ). Schwab In 2002 Essay! Protest regt sich vor allem, weil die abgebildeten Mnner alle italienischer Abstammung sind. Warhol bermalt schlielich das Bild: Den Pavillon ziert fr den Rest der Ausstellung eine monochrom silberne Tafel. Assignment For Sales! Warhol kehrt schlielich zu weniger provokanten Themen zurck, nicht zuletzt um wieder Verkaufserfolge zu erzielen. Classroom! 1964 entsteht die Serie „Flowers#8220;.
Diese Bilder, endlich wieder bunt und massentauglich, verkaufen sich bestens. Assignment! Seine Elvisportrts entstehen ebenfalls 1964 nach einem Filmstandbild. Values Essays! 1966 stellt Andy Warhol seine Tapete mit Kuhkpfen aus. Mitte der 60er Jahre war Andy Warhol der Star in management New York. Essay! Dazu beigetragen hatte auch die Grndung seiner Factory , einer zum Atelier umgebauten Fabriketage 1963.
Hier entstehen die ersten Filme Andy Warhols. For Sales! Sie sind bewusst unprofessionell und ohne technische Raffinessen. Charles Schwab In 2002! Die meisten seiner Aufnahmen zeigen Freunde oder zufllige Besucher der Factory. Auerdem entstanden Filme, bei der Warhol ber einen sehr langen Zeitraum nur ein Objekt aufnahm. Zum Beispiel filmte er Menschen beim Schlaf oder auch ein Gebude, in for sales dem er 8 Stunden lang das Empire State Building filmte, ohne den Film auch nur einmal zu schneiden. Andere Filme beleuchten auch die sexuelle Seite Warhols, wie z.B. im Film „Couch#8220;, in term paper dem sich vor allem junge Mnner unterschiedlichsten sexuellen Handlungen hingeben. Er lsst Leute vor die Kamera treten und etwas spielen, ohne eine Anweisung zu geben. Assignment For Sales Management! Die factory ist aber nicht nur Atelier und Studio, sie entwickelt sich vor allem zum Szene- und Partytreff von Musikern, Knstlern und Avantgardisten. Stars wie Bob Dylan, Mick Jagger oder Jim Morrison finden sich hier ein und Knstlerkollegen wie Salvador Dal#65517; oder Marcel Duchamp.
Stars wie Baby Jane Holzer und „Viva!#8220; gehen ein und aus. Term Paper On Stress Management! Warhol frdert die Gruppe „The Velvet Underground#8220;, indem er sie in for sales der Factory proben lsst (aus all den frheren bungsrumen, Lokalen und Wohnungen waren Lou Reed und Kumpane geflogen, weil sie brutal laut waren), und er finanziert als „Produzent#8220; ihre erste Schallplatte. Schwab In 2002! Die Live-Auftritte der Band sind legendr, Warhol als Mastermind verwendet fr die Lightshow erstmals viele neuartige Mittel, die heute alltglich sind: Stroboskop und Spiegelkugel, Dia- und Filmprojektionen, Farbfilter und berlagerungen. Die Band trat grundstzlich nur in for sales schwarzer Kleidung und mit Sonnenbrillen auf. Cause And Effect! 1967 entwirft er das Cover fr das erste Album.
Zudem arbeitet er als Fotograf ; es liegen noch tausende Fotos in assignment management den Archiven, die meisten davon unverffentlicht wegen der schieren Menge. Essay! Das Leben Andy Warholserfhrt einen tiefen Einschnitt, nachdem er im Jahr 1968 nur knapp ein Attentat der radikalen Feministin Valeria Solanas berlebt. Mehrere Pistolenkugeln hatten ihn getroffen. For Sales Management! Warhol berlebt, behlt aber physische und psychische Schden zurck. Schwab In 2002 Essay! Die Zeit der Factory als Szenetreff mit ausschweifenden Partys ist vorbei.
Nach dem Attentat ist Warhol ein anderer Mensch: Er neigt seitdem zu einer zwanghaften Kauf- und Sammelwut, die sich sowohl in management seiner Arbeit wie in critical classroom articles seinem Privatleben widerspiegelt. Assignment For Sales! Obwohl der Knstler lebenslang unter der Angst litt, wieder zu verarmen, gibt es kaum einen Flohmarkt in critical thinking New York, der von ihm verschont wird und auf dem er nicht wenigstens einen Gegenstand kaufen „muss#8220;, wie er es einmal in for sales management seinen Aufzeichnungen schilderte. Critical Thinking Classroom Articles! Kleiner Nachschlag: Narzisstisch wie Warhol war, lie er seine Schussverletzungen von dem amerikanischen Starfotografen Richard Avedon ablichten #8230; Zweiter Nachschlag: Die Geschichte um das Attentat von Solanas wurde 1996 unter dem Titel I Shot Andy Warhol verfilmt. - Vielleicht wird der Mrder von John Lennon ja auch noch mit einem Film geehrt, dann wirdґs noch mehr pathologische Nachahmer amerikanischer Attentatsunkultur geben#8230; Schon vor dem Attentat hatte Warhol seinen Abschied von der Malerei verkndet. For Sales! Er grndet eine Zeitschrift namens „Interview#8220; - hier portrtiert er die New Yorker Partyszene, die er gut kennt. Management! Nachdem sein eigenes „Partyrefugium#8220; durch das Attentat zerstrt worden war, strzte sich Warhol in die kommerzielle Party-Szene und zhlte zu den Stammgsten des Studio 54, einer der damals meist frequentierten Diskotheken in for sales management New York. Dort traf sich die High Society im Kellerraum und schnupfte Kokain, das damals noch extrem teuer war. Cause And Effect Of World! Er widmet sich weiter der Produktion von Filmen, und es entsteht ein Bhnenstck ( Pork), das 1971 in New York aufgefhrt wird.
Mit diesem Stck wollte sich offenbar an assignment einigen „Superstars#8220; rchen, die ihn „verlassen#8220; hatten. Term Paper! Die Handlungen der meist nackten Darsteller waren obszn. Assignment For Sales! Aus rein wirtschaftlichen Grnden nimmt er schlielich wieder die Produktion von Bildern auf. Es entstehen Auftrags-Serien fr Konzerne und er portrtiert wie am Flieband jeden, der ihm das entsprechende Honorar zahlt. Term Paper! Dies bringt ihm nicht nur gute Kritiken ein. Assignment Management! Er bemalt Fahrzeuge von Autofirmen wie BMW oder Mercedes Benz und ist stets gern gesehener Gast in charles essay Video- und Fernsehproduktionen.1986 wird die Show „Andy Warhol#39;s 15 Minutes#8220; auf MTV ausgestrahlt, nach seinem berhmten Ausspruch, dass in assignment management Zukunft jeder fr 15 Minuten berhmt sein knne. Term! Die Chinareise von Prsident Nixon inspiriert ihn 1972 schlielich zur Mao-Serie und er findet zur Malerei zurck. Als Vorlage benutzt er das offizielle Foto Maos aus dem Roten Buch. Gleichzeitig nimmt er einen Auftrag fr Wahlkampfplakate des demokratischen Prsidentschaftskandidaten George McGovern an. Ende der 70er Jahre entsteht eine Serie zu Hammer und Sichel, dem Symbol der kommunistischen Partei. Assignment For Sales Management! Eine politische Motivation streitet Warhol aber in essay jedem Fall ab.
Weitere Portrts entstehen unter Verwendung neuer Techniken. Assignment For Sales! In der Serie zu Mick Jagger verwendet Warhol zum ersten Mal Papiercollage. Critical Thinking In The Articles! Die Acryluntermalungen werden gestischer und freier, die Farbwahl ist gedeckter als in for sales management seinen Bildern der 60er Jahre. Warhol portrtiert auch Kollegen wie David Hockney und Roy Liechtenstein. Classroom Articles! 1975 entsteht ebenfalls eine Bilderserie von New Yorker Transvestiten und Homosexuellen („Ladies und Gentlemen#8220;), die zwar gelobt aber in management den USA nicht gezeigt wird. And Effect Essay War 1! Warhol perfektioniert die Fertigung von Auftragsportrts: jeder der zahlt, wird bedient. For Sales Management! Er selbst macht nur noch die Vorlagen, die eigentliche Ausfhrung der Siebdrucke bernehmen Assistenten. Cause And Effect Essay War 1! Warhol hat nicht nur gegenstndlich gearbeitet.
Die abstrakten Bilder seines Sptwerkes sind aber bis heute weniger bekannt. Von 1983 stammen die Garnbilder: Ein Gewirr aus Wollfden dient als Vorlage. For Sales Management! Die entstandenen Muster erinnern an values essays die abstrakten „Drippings#8220; von Jackson Pollock. Assignment! Ab 1978 widmet sich Warhol den sogenannten Piss-Paintings: Leinwnde werden mit Metallstaub prpariert und mit Urin besprenkelt. Critical In The Classroom Articles! Dadurch bilden sich abstrakte Oxidationsmuster.
Und bei mir wchst der Widerwille, mich weiter mit solcher Kunst zu befassen. Die letzte groe Bildserie von Andy Warhol befasst sich mit der berhmten Darstellung des Abendmahls von Leonardo da Vinci. Dieser Zyklus umfasst ber 100 Bilder in for sales verschiedenen Techniken mit Gren bis zu 4 auf 10 m. Es gibt sowohl die typischen Siebdrucke aber auch traditionell mit dem Pinsel gemalte Varianten. Als Vorlage soll nicht das Original gedient haben, sondern Fotos einer billigen Replik. Body Image! 1987 stirbt Andy Warhol nach einer Gallenoperation. Assignment For Sales! Er wurde nur 55 Jahre alt. Critical Thinking In The! Warhols gerumiges Privathaus war eine einzige Ansammlung von historischen Kunstwerken und Arbeiten zeitgenssischer Knstlerkollegen wie Lichtenstein, Rauschenberg und Twombly, sowie wertvoller Mbeln, Unmengen an Kitschobjekten (z. Assignment! B. Charles In 2002! Mickey Mouse-Figuren), edlem und billigstem Porzellan, Fundsachen, Kaugummiautomaten und vielem anderen mehr.
Die Versteigerung seines Nachlasses soll, Presseartikeln zufolge, um die 900 Millionen US-Dollar erzielt haben.
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Free Essays on Meg Whitman Leadership. Meg Whitman Case Writing Assignment Raymond McDaniel Jr. Leadership and Organizational Behavior Professor Dennis Darlak May 15, 2010 In the following I will discuss certain questions and views dealing with Meg Whitman , CEO of eBay Case. For Sales. I will discuss how Meg Whitman’s leadership reflects. core leadership behavior upon which to build (Feser, Mayol, Srinivasan, 2015). Essay. This paper will view the leadership style of Margaret “ Meg ” Whitman , CEO of Hewlett Packard including the work ethic, values, and philosophies she brings to and shares with the organization. Meg Whitman Meg Whitman is the. Meg Whitman Leadership Case Study. model of leadership to include a full range of styles; and honor high ethical standards.” (Avolio, 2009) These are qualities held by Meg Whitman , former CEO of eBay. Although there are many types of leadership models, we will discuss Transactional, Authentic and Transformational leadership . They are.
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It is thesis body background image ironic because in a way, he is making fun of Walt Whitman's poetry, however, the poem itself looks like something Walt Whitman wrote. This poem is definitely something new as it is a poem about poetry and poets. In my opinion, it brings originality to a whole new level. . hundred fifty years ago, Walt Whitman published the first edition of Leaves of Grass, a collection of twelve poems that shattered existing notions of poetry and broke all existing conventions in terms of subject matter, language, and style. During Victorian times, Whitman broke taboos: he wrote about. BUS 520 WEEK 9 Assignment 4 – Leadership Style What Do People Do When They Are Leading. Assignment 4 – Leadership Style What Do People Do When They Are Leading Click Link Below To Buy: http://hwcampus.com/shop/bus-520/bus-520-week-9-assignment-4- leadership -style-what-do-people-do-when-they-are-leading/ Or Visit www.hwcampus.com BUS 520 WEEK 9 Assignment 4 – Leadership Style What. Poetic Styles of Bryant Versus Whitman. ENG 351 Poetic Styles of Bryant versus Whitman The poetry of the 19th century fireside poets is a traditional representation of assignment for sales American verse of the time. But the 1800s also saw revolutionary, innovative works from poets like Walt Whitman . This paper will explore the similarities and the differences. Meg Whitman , CEO of eBay Leadership and Organizational Behavior Transaction Leadership Transactional leadership involves motivating and in the articles, directing followers primarily through appealing to assignment, their own self-interest (Hellriegel, D., amp; Slocum, J. W, Jr. 2009).
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Whitman’s “Song of assignment for sales Myself” Jerusha Rai [628 words] “Song of Myself” is a poem written by essay, the leading American Romantic Walt Whitman , first published as “The Poem of Walt Whitman : An American” in 1855. It was then the time of Civil War and although America gained independence from the British rule, an. BUS 520 Complete - All Assignments, Midterm and Final Exam Click Link Below To Buy: http://strtutorials.com/BUS-520-Complete-All-Assignments-Midterm-and-Final-Exam-BUS520.htm. Assignment 2 - Integrating Culture and Diversity in Decision Making The CEO and Organizational Assignment 3 - Teamwork and Motivation Assignment 4 - Leadership Style What Do People Do When They Are Leading Midterm Exam - All Possible Questions Final Exam - All Possible Questions BUS 520 WK 3 Assignment. offer large profits. However, there have been many problems in management getting this idea to fruition.
This analysis will show how the lack of consistent leadership , attention to detail and the lack of reporting processes led to the failing of the project. It will finally offer some solutions to values essays, the dilemma in. poems, they are; Patrolling Barnegat by for sales management, Walt Whitman , On the schwab Train by Gillian Clarke, and Storm on the Island by Seamus Heaney. These poems all portray a feeling of confusion, often it is linked with the theme of war. In Patrolling Barnegat, Walt Whitman uses repetition to enhance the power of the for sales management storm. freedom to live independently.
Women in western cultures are thriving in the workforce. Now there are women running large companies for reflective essay of melbourne example, Meg Whitman became the president and CEO, of EBay. As technology progresses gender roles in the workplace will become interchangeable. Allowing both men and. Meg Whitman and Her Leadership Style. Meg Whitman and her Leadership style Meg Whitman was born in 1957 and she grew up in Cold Spring Harbor, Long Island, New York.
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177). Eleven years after Emerson’s essay The Poet was concluded the wait was over. In 1855, during the cause essay of world war 1 week of assignment for sales Independence Day, Walt Whitman published Leaves of Grass, which has been regarded as an answer to Emerson’s essay (see e.g. Hollander 177). In this essay I will focus on Leaves of. Walt Whitman Rostow Stages of Economic Growth. W.W.
Rostow Stages of economic Growth Analysis Walt Whitman Rostow was a United States economist and political theorist. His theory that this analyzes is values essays his theory on the stages of growth. In 1960 Rostow published The Stages of management Economic Growth: A Non Communist Manifesto, which proposed the Rostovian. should acquire Kruse. In The. The eBay case is about the first CEO of assignment eBay, Meg Whitman and charles in 2002 essay, potential cultural impact of Kruse purchase on for sales two groups: the paper on stress user community and the eBay associates, especially the management team. Meg Whitman was hired by the founder of assignment for sales management eBay, Pierre Omidyar in March 1998 at essay of world war 1 a. obligation to lead by example? As developing nations, in particular China and India, become more industrialised, they will require guidance and leadership in establishing clean renewable energy resources. However, if the world's largest polluter isn't interested in taking measures to curb the effects. autonomy in assignment 2012 which may have contributed to the increase if they had also bought and kept PPE associated with Autonomy. Classroom. As part of the restructuring Meg Whitman is implementing, unnecessary costs are to assignment, be eliminated and assets sold off, which may have led to the slight drop in 2012.
Goodwill and thesis background image, intangibles. Theories of Motivation in assignment for sales management the Workplace: Meg Whitman. Meg Whitman INTRODUCTION Meg Whitman is not the typical success story that people turn to when they need motivation. She did not have to overcome a horrible childhood or face a life threatening disease, there were no devastating setbacks or traumatic experiences that shaped her life. Instead, she has. consider the ways in which three authors present the significance of time: Rose Tremain in Restoration, Eliot in The Waste Land and Geoffrey Chaucer in The Merchant’s Tale. the texts T. S. Schwab. Eliot’s The Waste Land was published shortly after World War I in 1922, the year of Mussolini and fascism. This introduction of new leadership and ideologies can be seen in the fragmentised form of the poem. Merivel’s social progress is management born of a combination of chance, the King’s pity. Meg Whitman , CEO of of world EBay, started her career by learning from numerous companies. She was often the new employee in many organizations.
She began her career in brand management at for sales Proctor Gamble. Term On Stress Management. This is assignment management where she learned the very valuable listen that customers come first. Then, Whitman went on to. candidate processes. Moreover, the image improvements must be successful in yielding results. If inaction becomes the for sales management rule of thumb with every level of leadership , then quality of the service will inhibit growth, development and expansion. Our competitor, who usecompetitors, who use innovation to attach attract. Study: eBay Meg Whitman Good to Great Presentation Transcript • Maintaining Breakthrough Executive Leadership Challenge:Should eBay Acquire Kruse International? Case Study Analysis by M. Schwarz ©2012 Meg WhitmanPresident and Chief Executive Officer Margaret Cushing Whitman • Born August. management and workers in order to university, draw out competing descriptions of the changes experienced across the country.
Trachtenberg relies heavily on for sales management Whitman , who warned in term on stress management February 1879 of the growing numbers of jobless poor and the threat to assignment management, the republic they represented: “Immense capital,” the ostentations. Analysis of The Artilleryman's Vision on the field of battle still haunt him. Whitman uses a variety of figurative language throughout the poem to transport his audience onto the battlefield with him, helping them understand his experiences exactly how he remembers them. I believe that Walt Whitman uses a unique rhyme scheme involving repetition. penzugyi hatasai is vannak. Bizonyos sportok nagyobb csoportokat mozgatnak meg , de mindenki nem teheti meg , vagy engedheti meg maganak, hogy kilatogasson egy-egy esemeny helyszinere, ok kommunikacio fejlodesevel a XX. szazad elejetol meg radion kovethettek figyelemmel a sportesemenyeket, a televizio terjedesevel. very successful.
Due to declining profits, a new CEO, Meg McGill, was brought on board to help revitalize the company. Critical Thinking. Meg’s plan was to launch a new e-book program. This plan failed because of assignment poor project management so the company replaced Meg with William Guardo. William does not support the reflective essay university e-book. Whitman and Democracy Walt Whitman changed the way poetry is viewed today by his use of free verse. He was one of the first poets to use this type of poetry, which does not use regular rhyme scheme and meter. Whitman was not appreciated or admired at first for using this type of writing.
Even though. Critical Analysis of 'Homecoming' by Bruce Dawe and 'Come Up from the Fields, Father' by Walt Whitman. Bruce Dawe and ‘Come Up From the Fields, Father’ by Walt Whitman . These poems both combine normal life with war in for sales management different ways. Dawe combines war with everyday life by using words that would normally be used to describe people’s normal lives. Of World War 1. Whitman combines war with everyday life by setting the assignment management poem. ?Ode to thesis background, Walt Whitman – Federico Garcia Lorca 1 By the East River and the Bronx boys were singing, exposing their waists with the wheel, with oil, leather, and the hammer. Assignment Management. Ninety thousand miners taking silver from the rocks and children drawing stairs and perspectives. 2 But none of them could. the dramatic change in the industry, the Board of Directors have hired CEO William Guardo to help “revitalize the company,” (University, 2008) after Meg McGill resigned from her position.
Guardo’s thoughts to revitalize the Harrison-Keyes initiative are to review the thinking in the classroom articles e-book strategy implemented by McGill. Ebay's Problems in management the Asian Markets. especially true for executives from the reflective university original Eachnet team who felt belittled by management, the American team after the acquisition. Although eBay CEO Meg Whitman has spent some time in China, the Chinese executives had more experience in dealing with the specific needs of essay Chinese consumers shopping online. different countries (Doug McCallum, eBay UK’s managing director). Applied questions 1. Assignment For Sales Management. Using Exhibit 14-1, can you differentiate between good leadership and good management? According to Kotter’s distinction between managers and leaders, both have three basic tasks: 1) deciding what needs to be. of all things, sell on eBay than even no. 1 US dealer AutoNation. So what does this add up to? 'This is a whole new way of doing business,' says Whitman . 'We're creating something that didn't exist before. It wasn't planned, but as users plunged into consumer electronics, cars, and industrial gear.
were betrothed at charles in 2002 essay a young age, and people all believed in witchcraft. Assignment. In Quest for a Maid, Meg , the protagonist, lives with her father, six sisters, and reflective essay, four of assignment management her sisters’ husbands in Iverkiething, Scotland. Meg witnessed her eldest sister, Inge, killed the King o’ Scots by using witchcraft to ensure. Ng?c Class: BA9/1 Student ID: 009102012022 Subject: Critical Thinking The leader, who I admire and choose to analyze, is Meg Whitman (Margaret Cushing Whitman ). She has been the Chief Executive Officer and President of Hewlett-Packard Company and held the important positions of other companies. respectful, symbiotic relationship with this on-line community was critical, “because eBay wouldn’t exist if it weren’t for [the] community.” In 1998, Meg Whitman was brought in as CEO to strengthen the eBay brand and to develop a stronger marketing strategy. In this, she was remarkably successful.
In little. Supermarket in critical thinking articles California,” charging that Whitman functions as an alter ego for for sales management Ginsberg “who himself is ‘self-conscious’ and ‘shopping for critical articles images.’” Viewing the poem as a statement on Ginsberg’s own sexual alienation, Davidson writes that Ginsberg’s evocation of Whitman “emphasizes that this loneliness is. The Ebay Headquarters in assignment management San Jose. private equity firm based in Nevis.) In 1997, the company received $6.7 million in charles funding from the venture capital firm Benchmark Capital. Meg Whitman was hired as eBay President and for sales, CEO in March 1998. At the time, the in 2002 company had 30 employees half a million users and revenues of assignment for sales $4.7 million. Leadership style: Meg Whitman, CEO of eBay one of the richest female CEOs in the world. business anywhere else but on the de facto auction site of the Internet.
In 1998, Pierre and his cofounder Jeff Skoll brought in Meg Whitman to sustain the success. Meg gathered her senior staff from the previous companies she worked at such as Pepsi Co. and Disney, and created an experienced management.
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